Omnichannel Marketing: Fundamentals for Optimizing Online Engagement and Driving Revenue
Discover simple, proven techniques to develop your own integrated marketing plan to drive engagement and get measurable results
Wednesday, November 5, 2025
11am PT / 1pm CT / 2pm ET
Join industry experts as they discuss proven omnichannel marketing techniques specifically designed for hospitals, health networks, and healthcare manufacturers. The session will explore how to:
- Create integrated marketing plans
- Leverage existing or newly created content
- Maximize engagement across multiple platforms to drive revenue and measurable results – from improving reputation to product adoption.
Cases from leading organizations will also be discussed. Walk away with practical insights and actionable steps for enhancing your own omnichannel strategy.
Meet the Experts
Mike Ciaburri
VP, Sales – Hospitals & Life Sciences
Mike Ciaburri leads the Hospitals and Life Sciences division of Conexiant, partnering with top USNWR hospitals and health systems to strengthen strategic physician acquisition and engagement. At Conexiant, his focus has been to deliver solutions that address referral development, brand visibility, CME event promotion, AI-driven data analytics, and more.
Scott Clelland
Director, Business Development
Scott Clelland is a strategic leader in the healthcare media space with nearly 20 years of experience at the intersection of healthcare, digital transformation, and business growth. At Conexiant, he is the driving force helping hospitals across the country implement innovative media solutions to educate, engage, and empower healthcare professionals.
